Kotler, Philip.
Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. - Fifth edition. - xv, 567 pages ; 24 cm
Includes index.
9781452292144 (pbk. : alk. paper)
2014047588
Social marketing.--School of Business and Education
Behavior modification.--School of Business and Education
HF5414 / .K67 2016
HF5414 .K67 2016
Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. - Fifth edition. - xv, 567 pages ; 24 cm
Includes index.
9781452292144 (pbk. : alk. paper)
2014047588
Social marketing.--School of Business and Education
Behavior modification.--School of Business and Education
HF5414 / .K67 2016
HF5414 .K67 2016