Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed. - Boston : Pearson, c2013. - xxviii, 562 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780273779414
2012024141
Brand name products--School of Business and Education
HD 69 / .K45 2013
HD 69 .K45 2013
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed. - Boston : Pearson, c2013. - xxviii, 562 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780273779414
2012024141
Brand name products--School of Business and Education
HD 69 / .K45 2013
HD 69 .K45 2013