Kirinyaga University Library catalog

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Arens, William F.,

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. - Fifteenth edition. - pages cm

ISBN: 9781259548154

LCCN: 2015041004

Subjects--Topical Terms:
Advertising.--School of Business and Education

LC Class. No.: HF 5821 / .A74 2017

Dewey Class. No.: HF 5821 .A74 2017

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