Kirinyaga University Library catalog

Normal view MARC view ISBD view

Smith, P. R. 1957-

Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook. - Sixth edition. - xxii, 578 pages : color illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 9780749473402

LCCN: 2015040201

Subjects--Topical Terms:
Communication in marketing.--School of Business and Education

LC Class. No.: HF 5415.123 / .S65 2016

Dewey Class. No.: HF 5415.123 .S65 2016

Place hold
Print
Add to your cart (remove)
Save record
More searches