Mohr, Jakki J.
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2010. - xxvi, 538 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781292040332 0136049966 (casebound)
2008053012
High technology industries--School of Business and Education
HC 79 / .S53 2014
HC 79 .S53 2014
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2010. - xxvi, 538 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781292040332 0136049966 (casebound)
2008053012
High technology industries--School of Business and Education
HC 79 / .S53 2014
HC 79 .S53 2014