Anderson, James C., 1953-
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxv, 470 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780136000884
2008012486
Industrial marketing.
HF 5415.12 / .A53 2009
HF 5415.12 .A53 2009
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxv, 470 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780136000884
2008012486
Industrial marketing.
HF 5415.12 / .A53 2009
HF 5415.12 .A53 2009