Kirinyaga University Library catalog

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Wilmshurst, John.

The fundamentals and practice of marketing / John Wilmshurst, Adrian Mackay. - 4th ed. - Oxford ; Boston, MA : Butterworth-Heinemann, 2002. - viii, 376 p. : ill. ; 25 cm.

ISBN: 075065449X

LCCN: 2002026236

Subjects--Topical Terms:
Marketing.--School of Business and Education

LC Class. No.: HF5415 / .W54 2002

Dewey Class. No.: 658.8

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