Griffin, Andrew, 1972-
New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin. - Philadelphia : Kogan Page Ltd, 2009. - vi, 176 p. ; 24 cm.
Includes bibliographical references (p. 165-168) and index.
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.
9780749456337
2009017652
Corporate image--School of Business and Education
Corporations--School of Business and Education
Social responsibility of business.--School of Business and Education
HD 59.2 / .G75 2009
HD 59.2 .G75 2009
New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin. - Philadelphia : Kogan Page Ltd, 2009. - vi, 176 p. ; 24 cm.
Includes bibliographical references (p. 165-168) and index.
Reputation management today -- The corporation under fire -- Regaining the reputation initiative -- Crisis management-leadership in a tried and tested system -- Issues management-shaping the agenda -- Social responsibility-your initiatives on your initiative -- Turning the corner-the corporation on the couch.
9780749456337
2009017652
Corporate image--School of Business and Education
Corporations--School of Business and Education
Social responsibility of business.--School of Business and Education
HD 59.2 / .G75 2009
HD 59.2 .G75 2009