Kirinyaga University Library catalog

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Jugenheimer, Donald W.

Advertising management / Donald W. Jugenheimer and Larry D. Kelley. - Armonk, N.Y. : M.E. Sharpe, c2009. - vii, 222 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780765622600 (pbk. : alk. paper) 0765622602 (pbk. : alk. paper)

LCCN: 2008034041

Nat. Bib. No.: GBA8D8800 bnb

Nat. Bib. Agency Control No.: 014852321 Uk

Subjects--Topical Terms:
Advertising--School of Business and Education
Advertising.--School of Business and Education
Advertising--School of Business and Education--Case studies.

LC Class. No.: HF 5823 / .J84 2009

Dewey Class. No.: HF 5823 .J84 2009

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