Lovelock, Christopher H.
Services marketing : people, technology, strategy / by Lovelock, Christopher et al - 7th ed. - Boston, Prentice Hall, c2011. - 683p. : ill., map ; 29 cm.
Includes bibliographical references and indexes.
978-81-317-5939-4
2009039795
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .L58 2011
658.8
Services marketing : people, technology, strategy / by Lovelock, Christopher et al - 7th ed. - Boston, Prentice Hall, c2011. - 683p. : ill., map ; 29 cm.
Includes bibliographical references and indexes.
978-81-317-5939-4
2009039795
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .L58 2011
658.8