Advertising, promotion, and other aspects of integrated marketing communication
Shimp, Terence A.
- 9th ed.
- Brazil : Cengage Learning, 2013.
- 729 p.:
9781133191421
--School of Business and Education
HF 5823 / .S55 2013
HF 5823 .S55 2013
9781133191421
--School of Business and Education
HF 5823 / .S55 2013
HF 5823 .S55 2013