Schiffman, Leon G.
Consumer behavior / Schiffman, Leon G. Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
978-81-203-3086-3
2005029392
Consumer behavior.--School of Business and Education
Motivation research (Marketing)
HF 5415.32 / .S35 2007
658.8/342
Consumer behavior / Schiffman, Leon G. Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
978-81-203-3086-3
2005029392
Consumer behavior.--School of Business and Education
Motivation research (Marketing)
HF 5415.32 / .S35 2007
658.8/342