Phillips, Chris, 1941-
International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe. - 7th ed. - London ; New York : Routledge, 2016. - 465 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781473723702 0415089859 (pbk.)
94020949
Export marketing--School of Business and Education
Export marketing--School of Business and Education
HF 1416 / .D66 2016
HF 1416 .D66 2016
International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe. - 7th ed. - London ; New York : Routledge, 2016. - 465 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781473723702 0415089859 (pbk.)
94020949
Export marketing--School of Business and Education
Export marketing--School of Business and Education
HF 1416 / .D66 2016
HF 1416 .D66 2016