Hollensen, Svend.
Global marketing : Svend Hollensen. - 7th edition. - pages cm
Global marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.
9781292100111
2013033209
Export marketing.--School of Business and Education
Export marketing--School of Business and Education--Case studies.
HF 1416 / .H65 2013
HF 1416 .H65 2013
Global marketing : Svend Hollensen. - 7th edition. - pages cm
Global marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.
9781292100111
2013033209
Export marketing.--School of Business and Education
Export marketing--School of Business and Education--Case studies.
HF 1416 / .H65 2013
HF 1416 .H65 2013