Kirinyaga University Library catalog

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Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush. - 7th ed. - Boston : Pearson, c2014. - xxix, 459 p. : ill. ; 26 cm.

Includes bibliographic references and index.

ISBN: 9780133074673 0133074676

LCCN: 2012027317

Subjects--Topical Terms:
Marketing research.--School of Business and Education

LC Class. No.: HF5415.2.B779 2014 / .B779 2014

Dewey Class. No.: HF5415.2.B779 2014

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