Philip Kotler ... [et al.].
Principles of marketing / Philip Kotler ... [et al.]. - 5th European ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxxv, 1020 p. : ill. (chiefly col.) ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9780273711568 (pbk.) 0273711563 (pbk.)
2008003309
Marketing.--School of Business and Education
HF5415.K6314 2008 / .K6314 2008
HF5415.K6314 2008
Principles of marketing / Philip Kotler ... [et al.]. - 5th European ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxxv, 1020 p. : ill. (chiefly col.) ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9780273711568 (pbk.) 0273711563 (pbk.)
2008003309
Marketing.--School of Business and Education
HF5415.K6314 2008 / .K6314 2008
HF5415.K6314 2008