Kerin, Roger A.
Strategic marketing problems : cases and comments by Roger A. Kerin, Robert A. Peterson. - 12th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xi, 708 p. : ill., maps ; 29 cm.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
978-81-317-5531-0 r)
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF 5415.135 / .K47 2010
658.8/02
Strategic marketing problems : cases and comments by Roger A. Kerin, Robert A. Peterson. - 12th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xi, 708 p. : ill., maps ; 29 cm.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
978-81-317-5531-0 r)
2009019796
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF 5415.135 / .K47 2010
658.8/02