Kirinyaga University Library catalog

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Bowbrick, Peter.

The economics of quality, grades, and brands / Peter Bowbrick. - London ; New York : Routledge, 1992. - xvii, 343 p. : ill. ; 23 cm.

Includes bibliographical references (p. [323]-331) and indexes.

ISBN: 0415078482 0415078474 (pbk.)

LCCN: 91041640

Subjects--Topical Terms:
Quality of products.--School of Business and Education
Commercial products--School of Business and Education
Brand choice.--School of Business and Education
Consumers' preferences.--School of Business and Education

LC Class. No.: HF5415.157 / .B69 1992

Dewey Class. No.: 658.5/62

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