Oliver, Sandra.
Public relations strategy / Sandra Oliver. - 3rd ed. - London ; Philadelphia : Kogan Page/CIPR, 2010. - xvi, 188 p. : ill. ; 24 cm. - PR in practice series .
Published in association with the Chartered Institute of Public Relations.
Includes bibliographical references (p. 171-180) and index. Includes web resources.
9780749456405 074945640X
2009020214
Public relations--School of Business and Education
HD 59 / .O45 2010
HD 59 .O45 2010
Public relations strategy / Sandra Oliver. - 3rd ed. - London ; Philadelphia : Kogan Page/CIPR, 2010. - xvi, 188 p. : ill. ; 24 cm. - PR in practice series .
Published in association with the Chartered Institute of Public Relations.
Includes bibliographical references (p. 171-180) and index. Includes web resources.
9780749456405 074945640X
2009020214
Public relations--School of Business and Education
HD 59 / .O45 2010
HD 59 .O45 2010