Parente, Donald.
Advertising campaign strategy : a guide to marketing communication plans / Guide to marketing communication plans Marketing communication plans Donald E. Parente. - 4th ed. - Mason, Ohio : Thomson/South-Western, c2006. - xxvi, 400 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780324322712
2005931612
Advertising campaigns.--School of Business and Education
Communication in marketing.--School of Business and Education
HF5837 .P37 2006
Advertising campaign strategy : a guide to marketing communication plans / Guide to marketing communication plans Marketing communication plans Donald E. Parente. - 4th ed. - Mason, Ohio : Thomson/South-Western, c2006. - xxvi, 400 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780324322712
2005931612
Advertising campaigns.--School of Business and Education
Communication in marketing.--School of Business and Education
HF5837 .P37 2006