Kotler, Philip.
Principles of marketing / Philip Kotler. - 2nd ed. - New York: Prentice-Hall, c2012. - xxiv, 676 p. : ill. ; 24 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
9781292104805
82012335
Marketing.--School of Business and Education
HF 5415 / .K68 2012
658.8
Principles of marketing / Philip Kotler. - 2nd ed. - New York: Prentice-Hall, c2012. - xxiv, 676 p. : ill. ; 24 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
9781292104805
82012335
Marketing.--School of Business and Education
HF 5415 / .K68 2012
658.8