Gundry, Lisa K., 1958-
Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul. - Thousand Oaks, Calif. : Sage Publications, c2007. - xix, 401 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure.
1412916569 (cloth : alk. paper)
2006003793
Strategic planning.--School of Business and Education
Entrepreneurship.--School of Business and Education
Small business--School of Business and Education
HD 30.28 / .G86 2007
HD 30.28 .G86 2007
Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul. - Thousand Oaks, Calif. : Sage Publications, c2007. - xix, 401 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure.
1412916569 (cloth : alk. paper)
2006003793
Strategic planning.--School of Business and Education
Entrepreneurship.--School of Business and Education
Small business--School of Business and Education
HD 30.28 / .G86 2007
HD 30.28 .G86 2007