Schiffman, Leon G.
Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen. - 2nd ed. - Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012. - xix, 460 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and index.
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
9780273736950 (pbk.) 0273736957 (pbk.)
2011013123
GBB149172 bnb
015794286 Uk
Consumer behavior--School of Business and Education--Europe.
Motivation research (Marketing)--School of Business and Education--Europe.
HF 5415.33 / .S35 2012
HF 5415.33 .S35 2012
Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen. - 2nd ed. - Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012. - xix, 460 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and index.
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
9780273736950 (pbk.) 0273736957 (pbk.)
2011013123
GBB149172 bnb
015794286 Uk
Consumer behavior--School of Business and Education--Europe.
Motivation research (Marketing)--School of Business and Education--Europe.
HF 5415.33 / .S35 2012
HF 5415.33 .S35 2012