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Kotler, Philip.

Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College. - 15 [edition]. - xxii, 692 pages,118 variously numbered pages : color illustrations ; 29 cm.

ISBN: 9781292092621

LCCN: 2014023870

Subjects--Topical Terms:
Marketing--School of Business and Education

LC Class. No.: HF 5415.13 / .K64 2016

Dewey Class. No.: HF 5415.13 .K64 2016

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