Kirinyaga University Library catalog

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Lovelock, Christopher H.,

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition. - pages cm

Includes index.

ISBN: 9781944659004 (hardcover) 9781944659011 (pbk.)

LCCN: 2016003724

Subjects--Topical Terms:
Marketing--School of Business and Education
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF 5415.13 / .L57 2016

Dewey Class. No.: HF 5415.13 .L57 2016

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