Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, J. Joseph P. Cannon, E. Jerome McCarthy, - 19th edition. - xl, 725 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9781259060762 0078028981 (alk. paper)
2012049765
Marketing--School of Business and Education
HF 5415.13 / .M369 2014
HF 5415.13 .M369 2014
Basic marketing : a marketing strategy planning approach / William D. Perreault, J. Joseph P. Cannon, E. Jerome McCarthy, - 19th edition. - xl, 725 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9781259060762 0078028981 (alk. paper)
2012049765
Marketing--School of Business and Education
HF 5415.13 / .M369 2014
HF 5415.13 .M369 2014