Mullins, John W.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. - 8th ed. - New York : McGraw-Hill, c2013. - xxi, 547 p. : ill. ; 26 cm.
Includes index.
9780071326377
2011049516
Marketing--School of Business and Education
HF 5415.13 / .M85 2010
HF 5415.13 .M85 2010
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. - 8th ed. - New York : McGraw-Hill, c2013. - xxi, 547 p. : ill. ; 26 cm.
Includes index.
9780071326377
2011049516
Marketing--School of Business and Education
HF 5415.13 / .M85 2010
HF 5415.13 .M85 2010