Fundamentals of business marketing research /
[edited by] David A. Reid, Richard E. Plank.
- New York : Best Business Books, c2004.
- xxiii, 283 p. ; 23 cm.
- The foundation series in business marketing .
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
Includes bibliographical references and index.
0789023113 (case : alk. paper) 0789023121 (soft : alk. paper)
2003016234
Industrial marketing--Research.
Marketing research.--School of Business and Education
HF 5415.1263 / .R45 2004
HF 5415.1263 .R45 2004
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
Includes bibliographical references and index.
0789023113 (case : alk. paper) 0789023121 (soft : alk. paper)
2003016234
Industrial marketing--Research.
Marketing research.--School of Business and Education
HF 5415.1263 / .R45 2004
HF 5415.1263 .R45 2004