Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - London ; New York : McGraw-Hill, c1994. - xvi, 345 p. : ill. ; 24 cm.
Includes bibliographical references (p. [331]-340) and index.
9781308486802 £18.95
94004289
Marketing--School of Business and Education
Service industries
HF 5415.13 / .P35 2014
HF 5415.13 .P35 2014
Principles of services marketing / Adrian Palmer. - London ; New York : McGraw-Hill, c1994. - xvi, 345 p. : ill. ; 24 cm.
Includes bibliographical references (p. [331]-340) and index.
9781308486802 £18.95
94004289
Marketing--School of Business and Education
Service industries
HF 5415.13 / .P35 2014
HF 5415.13 .P35 2014