Temporal, Paul.
Advanced brand management : Managing brands in a changing world/ Paul, Temporal. - Singapore ; New York : John Wiley & Sons, c2010. - 337 p. : ill. ; 24 cm.
Includes index.
9780470824498
2002511187
GBA1-U8252
Brand name products--School of Business and Education
HD 69 / .T46 2002
HD 69 .T46 2002
Advanced brand management : Managing brands in a changing world/ Paul, Temporal. - Singapore ; New York : John Wiley & Sons, c2010. - 337 p. : ill. ; 24 cm.
Includes index.
9780470824498
2002511187
GBA1-U8252
Brand name products--School of Business and Education
HD 69 / .T46 2002
HD 69 .T46 2002