Temporal, Paul.

Advanced brand management : Managing brands in a changing world/ Paul, Temporal. - Singapore ; New York : John Wiley & Sons, c2010. - 337 p. : ill. ; 24 cm.

Includes index.

9780470824498

2002511187

GBA1-U8252


Brand name products--School of Business and Education

HD 69 / .T46 2002

HD 69 .T46 2002

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