Principles of advertising & IMC:
Duncan Tom
- 2nd ed
- New Delhi Mcgrawhill companies 2007
- 733p.
978-0-07-060159-3
--School of Business and Education
HF 5415.13 / .D846 2007
978-0-07-060159-3
--School of Business and Education
HF 5415.13 / .D846 2007